A modern product, not a relic.
Daily-priced, flexible cover that adjusts as your customers' lives change. Bigger when they take on a mortgage. Smaller as their needs shrink. Designed for the way people actually live now, not for 1985.
Surely for partners
A new kind of life insurance, for the customers you already have.
Simple to add. Enhances your core value proposition. Earns you recurring revenue along the way. We bring the product, the operations and the regulated team. You bring the brand and the relationship.
FSCS protected
Authorised by the PRA and regulated by the PRA & FCA
FRN 1043718
Why life cover
Your customers want this. Most just don't have it yet.
Life cover is one of the simplest, cheapest, most tax-efficient ways for people to look after the ones they love. Most UK households don't have enough, or any. Helping fix that is genuinely useful work, and it's exactly the kind of thing the brands your customers already trust are best placed to do.
For the people they love
A safety net, exactly when families need it most.
Life cover replaces income, keeps the mortgage paid, and gives families room to grieve without a financial crisis on top. For most UK households it costs less than a streaming subscription.
In the moments that matter
Surfaced where the conversation already lives.
Wellbeing decisions, mortgage milestones, financial-health check-ins, new hires — exactly the moments where life cover stops feeling abstract and starts feeling obvious.
A relationship that deepens
Long-tenure cover, long-tenure engagement.
Customers who hold cover tend to hold it for years and stay engaged with the brand that helped them set it up. A useful product becomes a sticky one.
Why Surely
Not your typical insurer.
Direct to the underwriter.
Surely is the underwriter's own brand, not a price-comparison layer or an introducer hiding the real provider. Behind it sits Certua Life Limited, the insurer itself. One agreement, one team, one revenue share. You're working with the people who built the product and pay the claims.
Two products, one relationship.
Surely Life Essentials for individuals and families; Surely for Business for UK SMEs. Same partner team across both. Whichever of your customers you want to serve, the door is the same.
What's in it for you
Revenue and engagement. Without the heavy lifting.
Add a regulated UK life insurance product to your offer, with very little effort and no capital outlay.
You get
- RevenueTransparent monthly revenue share, paid for as long as your customers hold cover.
- EngagementA long-tenure product creates a long-tenure customer relationship with your brand.
- PropositionA genuinely useful addition that complements your core value proposition.
Without
- EffortWe build the journey, run the product, service the policies, handle the claims.
- CapitalNo setup costs, no minimum commitment, no investment to make the product available.
- ComplexityWe're the insurer, so the product, the policies and the claims sit with us. You'll know exactly where you stand from day one.
How it works
Three steps to live.
Every partnership looks a little different. The steps don't.
01
Shape
We agree the way of working that fits your business, your customers and the relationship you have with them.
02
Configure
We configure the journey and the materials around you. You bring Surely into the moments that matter for your customers.
03
Live and earn
Go live. Revenue share starts from the first policy. We handle quote, application, servicing and claims.
Let's get started
Add Surely to your platform.
A 20-minute call to walk through the product, the ways we can work together, and what Surely could look like for your customers.
- We'll work out the model that fits you
- Live in days, not quarters
- Revenue share from day one
- A long-term partner, not a referral pipe
Book a partner intro
We'll be in touch within one working day.